Now-Sept 28, 2025—Book an appointment to join us for our trunk show collaboration with Ricca Sposa!

JARVIS
COUTURE

A dress for every occasion

JARVIS COUTURE

(903)-385-4985

dresses for life's Biggest occasion

Tyler's premier destination for luxury wedding dresses and designer prom dresses

Find Your Dream Wedding Dress

The largest bridal shop in Tyler Texas! We provide brides with a custom one-on-one dress shopping experience. Each bridal appointment is made custom to ensure every bride has a comfortable experience. We can’t wait to help you find your dream wedding dress!

Shop over 500 Prom & Homecoming Dresses

Your East Texas Wedding Dress destination

come to Tyler Texas and shop the ultimate bridal experience. Catering to not only wedding gowns, but also bridesmaids, mother of the bride, and all your wedding accessories.

Located in the Swann's Plaza, across the water from Javi's

7264 Old Jacksonville Hwy, Tyler TX 75703

About the owner

Bringing Luxury Wedding Dresses and Prom Dresses to Tyler TX

Georgia Harris is an East Texas native with a flair for style and a heart for her community. A world traveler, Georgia enjoys visiting iconic fashion destinations, from Chanel on Rue Cambon in Paris to Gucci in Florence. These experiences shape her distinctive taste and inform the carefully curated selections she brings to clients. In addition to Jarvis Couture, Georgia also owns Mary’s Alterations, a Tyler staple of over 40 years, where she ensures every gown, tux, and even jeans fit to perfection.

Georgia Harris

The Harris Family

Our Bridal Gowns

The Perfect Wedding starts with the perfect dress! Our wide variety of wedding gown styles makes Jarvis Couture the favorite destination for wedding dress shops in Tyler TX. Our diverse selection of wedding, bridesmaids, mothers, and prom dresses is guaranteed to make you look your best.

Wedding Dress Designers

The Premier Destination for Prom Dresses in Tyler TX

Come to Jarvis Couture and shop our wide selection of over 300 prom dresses in the store! New dresses arrive weekly so be sure to claim your prom dress.

Find The Perfect Prom Dress

Claim Your Prom Dress

Prom Registry

Here at Jarvis Couture Prom we register each prom dress to your school to ensure that you will be the only one wearing your dress in your color. Shopping early in the prom season ensures you have a wide variety of options for your school!

The "VIB" (Very Important Brides) Wedding Dress Shopping Experience

The “VIB” experience is designed to be a memorable dress-buying experience custom tailored to you! At Jarvis Couture, we prioritize the ultimate comfort and couture experience shopping for your wedding dress. The VIB experience is made to ensure your bridal appointment will be a lifelong memory with your closest friends and family!

During the VIB appointment you will receive:

2-Hour Bridal Appointment in Our Largest Bridal Suite
Charcuterie board
Champagne
Room for up to 10 of your closest family and friends

How much does a wedding dress cost?

Find your dream dress regardless of your budget

Every wedding dress is unique and prices for wedding gowns can range depending on the designer, materials, and style. Wedding gowns at Jarvis Couture start at just $800 and go up to $5,500 for our high-end luxury designers. Our goal is to have a wedding dress for every bride and by having a wide variety of styles and designers, we can work with any bride’s budget

In addition to providing both affordable, and luxury wedding dresses, Jarvis Couture offers no-cost payment plans to be sure you can walk down the aisle in the dress of your dreams.

JARVISCOUTURE