Attire for life’s biggest occasions
Tyler’s premier destination for luxury wedding dresses, designer prom dresses, and custom suits & tuxedos
Find your dream wedding gown
500+ prom & hoco dresses
Rent or buy suits & tuxes
Your East Texas wedding destination
The largest bridal shop in Tyler Texas! We provide brides with a custom one-on-one dress shopping experience. Each bridal appointment is customized to ensure every bride has a comfortable experience. We can’t wait to help you find your dream wedding dress, bridesmaids dresses, and mother of the bride dresses!
Located in the Swann’s Plaza, across the water from Javi’s
7264 Old Jacksonville Hwy, Tyler, TX 75703
Bringing luxury wedding dresses & prom dresses to Tyler, TX
Georgia Harris is an East Texas native with a flair for style and a heart for her community. A world traveler, Georgia enjoys visiting iconic fashion destinations, from Chanel on Rue Cambon in Paris to Gucci in Florence. These experiences shape her distinctive taste and inform the carefully curated selections she brings to clients. In addition to Jarvis Couture, Georgia also owns Mary’s Alterations, a Tyler staple of over 40 years, where she ensures every gown, tux, and even jeans fit to perfection.
Georgia Harris
The Harris Family
Our Bridal Gowns
The Perfect Wedding starts with the perfect dress! Our wide variety of wedding gown styles makes Jarvis Couture the favorite destination for wedding dress shops in Tyler TX. Our diverse selection of wedding, bridesmaids, mothers, and prom dresses is guaranteed to make you look your best.
Wedding Dress Designers
The Premier Destination for Prom Dresses in Tyler TX
Come to Jarvis Couture and shop hundreds of prom and homecoming dresses in-store! New dresses arrive weekly so be sure to claim your dress.
Find the perfect prom dress
Claim your prom dress
At Jarvis Couture, we register each prom dress to your school to ensure you will be the only one wearing your dress in your color. Shopping early in the prom season ensures you have a wide variety of options for your school!
Do I need to make an appointment?
Please make an appointment for:
You do NOT need an appointment for prom or homecoming dresses. Just drop in—we’re here to help you any time!
Choose your bridal experience
V.I.B. bridal appointment ($150)
Very Important Bride (V.I.B.) appointments create an unforgettable bridal experience. They include:
Standard bridal appointment ($30)
Standard bridal appointments include:
