dresses for life's Biggest occasion

Tyler's premier destination for luxury wedding dresses and designer prom dresses

Find Your Dream Wedding Dress

The largest bridal shop in Tyler Texas! We provide brides with a custom one-on-one dress shopping experience. Each bridal appointment is made custom to ensure every bride has a comfortable experience. We can’t wait to help you find your dream wedding dress!

Shop over 500 Prom & Homecoming Dresses

Your East Texas Wedding Dress destination

come to Tyler Texas and shop the ultimate bridal experience. Catering to not only wedding gowns, but also bridesmaids, mother of the bride, and all your wedding accessories.


Located in the Swann's Plaza, across the water from Javi's

7264 Old Jacksonville Hwy, Tyler TX 75703

About the owners

Bringing Luxury Wedding Dresses and Prom Dresses to Tyler TX

Meet Owner’s Ben and Olivia Jarvis! Over the past 6 years Olivia has been serving the brides of  Birmingham Alabama while learning from the absolute best designers and gaining the knowledge provide the best bridal experience possible. Ben is an East-Texas local and has been spent the last several years as a Wedding Videographer. After seeing the need for bridal dress shops in East Texas, Ben and Olivia decided bring there experience back home and start Jarvis Couture in December of 2022.  Olivia brings the best designers and dresses to our wonderful brides and Ben makes sure everything runs well behind the scenes!

Ben Jarvis

Olivia Jarvis


Our Bridal Gowns

The Perfect Wedding starts with the perfect dress! Our wide variety of wedding gown styles makes Jarvis Couture the favorite destination for wedding dress shops in Tyler TX. Our diverse selection of wedding, bridesmaids, mothers, and prom dresses is guaranteed to make you look your best.

Wedding Dress Designers

The Premier Destination for Prom Dresses in Tyler TX

Come to Jarvis Couture and shop our wide selection of over 300 prom dresses in the store! New dresses arrive weekly so be sure to claim your prom dress.

Find The Perfect Prom Dress


Claim Your Prom Dress

Prom Registry

Here at Jarvis Couture Prom we register each prom dress to your school to ensure that you will be the only one wearing your dress in your color. Shopping early in the prom season ensures you have a wide variety of options for your school!

The "VIB" (Very Important Brides) Wedding Dress Shopping Experience

The “VIB” experience is designed to be a memorable dress-buying experience custom tailored to you! At Jarvis Couture, we prioritize the ultimate comfort and couture experience shopping for your wedding dress. The VIB experience is made to ensure your bridal appointment will be a lifelong memory with your closest friends and family! 

During the VIB appointment you will receive:

  • 2-Hour Bridal Appointment in Our Largest Bridal Suite
  • Charcuterie board
  • Champagne
  • Room for up to 10 of your closest family and friends
Jarvis Couture wedding Dresses-12

How much does a wedding dress cost?

Find your dream dress regardless of your budget

Every wedding dress is unique and prices for wedding gowns can range depending on the designer, materials, and style. Wedding gowns at Jarvis Couture start at just $800 and go up to $5,500 for our high-end luxury designers. Our goal is to have a wedding dress for every bride and by having a wide variety of styles and designers, we can work with any bride’s budget

In addition to providing both affordable, and luxury wedding dresses, Jarvis Couture offers no-cost payment plans to be sure you can walk down the aisle in the dress of your dreams.

Dresses For Life's Biggest Occasions

Walk-ins welcome. No appointment required for prom